Activated charcoal is the byproduct of burning a carbon source like wood or coconut shells. The substance is activated by high temperatures, resulting in a material with millions of tiny pores that capture, bind, and remove toxins, excessive dirt and oil.

Aloe vera leaves are made up of three layers, with the innermost layer containing a clear gel that’s made up of 99 percent water and phytonutrients, vitamins, antioxidants and minerals. It's super hydrating and soothing, a natural for healthy skin and hair.

Deodorants help kill bacteria in sweat that can cause odor; antiperspirants use aluminum to stop sweat by plugging pores. Not great; sweating is a natural process that helps eliminate toxins and regulate temperature. Arrowroot powder helps keep you fresh.

Potent antioxidant that gently refines the look of your skin. From the babchi plant, bakuchiol has retinol-like benefits without the unwanted side effects. Softens the appearance of fine lines and wrinkles, while it smooths and brightens dull skin and helps even skin tone.

We all need our morning cup o' joe but did you know that caffeine may actually be good for your skin? Because its a natural vasoconstrictor, caffeine can have a benficial effect on puffiness while it soothes your skin. It's rejuvenating and invigorating, waking up tired skin.

A well known benefit of calendula is it's ability to soothe sensitive skin.Calendula flowers are rich in antioxidants, including flavonoids, polyphenols, and carotenoids. This means calendula has the ability to help protect the skin and hair from stressors, keeping them looking their best.

Caprylic/Capric triglyceride is a skin conditioner that is derived from coconut oil. It's an excellent emollient, containing skin loving fatty acids that smoooth skin, help prevent moisture loss, bind ingredients together... and make our deodorant easy to apply.

Ceramides keep skin properly hydrated and help bolster the skin's natural barrier preventing moisture loss so the skin is hydrated from the inside out. Unfortunately they naturally decrease with age...so using ceramides topically helps restore the skin's ability to retain moisture..

A relative of the common daisy, chamomile has long been used as a soothing tonic. Chamomile is one of the richest sources of natural antioxidants, used in skin care for it’s moisturizing and skin calming benefits. It’s great for all skin types, especially sensitive skin.

Coconut oil is a fantastic moisturizer, rich in antioxidants and fatty acids that are super compatible with skin and hair. These fatty acids penetrate the hair shaft to help strengthen hair and condition the scalp. Coconut oil helps skin maintain hydration and fight the signs of aging.

Cucumber extract is a superfood for the skin that's packed with Vitamins E and C. Cucumber also contains powerful antioxidants as well as revitalizing amino acids and minerals. Astringent, revitalizing, cooling and refreshing- a super addition to any formulation.

Eucalyptus oil comes from the leaves of the flowering Myrtle tree. Used in hair care, it invigorates the scalp and helps promotes elasticity. It soothes itchy scalp and has cooling, antiseptic qualities that are fantastic in body wash products.

Glycerin is a colorless, odorless ingredient naturally derived from plant oils that acts like a sponge drawing moisture from the air to your skin. It also forms a protective layer to help prevent moisture loss. Glycerin helps skin and hair look amazing!

This powerhouse antioxidant helps fight daily environmental damage to skin and hair. Green tea protects and fortifies with key phytonutrients for healthy looking hair and skin.

An adaptogen [a substance that helps the body adapt to stressful conditions] with high antioxidant content, holy basil fights free radical damage from environmental stressors. Helps brighten and soothe skin, leaving it looking healthy and restored.

Hyaluronic acid is a humectant.That means it has a unique ability to draw moisture from the environment around it. Keeps skin super hydrated, helps reduce the appearance of fine lines. Like a big drink of water for your skin.

Hydrolyzed Soy Protein is a water-soluble protein derived from soybeans that can help strengthen and mend hair fibers. It helps keep the hair elastic by controlling the rate of moisture loss from the hair. Enhances hair manageability, improves the texture of hair and adds shine and smoothness.

Because hair is made up mostly of proteins, the protein in hydrolyzed wheat can help repair damaged hair. Hydrolyzed wheat protein can penetrate the hair shaft, help strengthen hair and prevent breakage. It also helps improve moisture rentention.

Iron oxides are one of the most commonly used coloring agents for cosmetics, used for over a hundred years. They have also been used for traditional cosmetics, foods, medications, and skin protection. Mica is another mineral colorant we use as an opacifier.

Jojoba beads, another word for jojoba esters, is a wax form of jojoba oil which we use instead of plastic microbeads.Jojoba beads are biodegradable and environmentally friendly. They provide gentle exfoliation without harming skin, due to their spherical shape.

Jojoba oil comes from the seeds of a hearty, evergreen Southwestern shrub. Jojoba is actually a wax that’s very similar to the oil (known as sebum) in your own skin, making it a perfect fit for hydrating your skin and scalp. Antioxidant jojoba oil is full of vitamins that help sooth skin and add a protective layer to hold moisture in.

Lavender use dates back to Roman era when it was added to baths...in fact, it's name comes from the Roman word lavare, which means 'to wash'. With it's relaxing scent, lavender is useful in both hair and skin products. It is detoxifying, soothing and conditioning. Can help balance and regulate skin.

Lichen extract (Usnea Barbata), also known as tree moss, is a primitive combination of algae and fungus. The main component is usnic acid, a molecule that is only produced by lichens, which can help fight the growth of bacteria that causes body odor.

Hemp seeds are cold pressed, producing an unrefined oil that contains all of the amino acids and an incredibly high level of essential fatty acids. Helps prevent moisture loss, without clogging pores. Antioxidant hemp seed oil is amazing for maintaining healthy skin.

Natural menthol is extracted from the oils of corn mint, peppermint or other mints. It stimulates the cold receptors of the skin, producing an invigorating, cooling sensation on skin. Menthol helps calm irritation and soothes and revitalizes the skin.

Also called Avena Sativa, oat kernel extract is good for all hair types, but particularly for dry or damaged hair or flaky scalp. Oat extract has active components- tocopherols, phytosterols, phospholipids, and essential fatty acids- that are ultra-conditioning. It helps moisturize, smooth and soften hair.

Panthenol is a plant-derived form of vitamin B5 (pantothenic acid) and is known as a provitamin. Panthenol is used in hair products to bind hair follicles, coat and seal moisture in the hair and lubricate the hair follicles. It adds moisture for healthy hair.

Rejuvenating peppermint is a powerful skin soother that promotes healthy skin and scalp.....providing a cooling sensation for skin and scalp that leaves you feeling refreshed. Tones, brightens, soothes and balances skin.

Peptides are chains of amino acids that are the building blocks of proteins found naturally in the skin. They decrease with age so looking for them in your skin care makes total sense. They help bind moisture to your skin, resulting in fresher, hydrated-looking skin. They calm the skin and help even out skin tone.

Protects, conditions and rejuvenates and generally improves the look of skin. Derived from the Persian Silk Tree plant, it's particularly useful in the eye area, helping to lessen the appearance of wrinkles, fade dark circles and diminish puffiness.

Made from non-GMO corn sugar fermentation, propanediol is a sustainable alternative to petroleum derived propylene glycol. Manufacturing propanediol produces 40% fewer greenhouse gasses than manufacturing of propylene glycol. Certified 100% bio-based by USDA BioPreferred program.

Rice bran extract, also known as rice bran oil, contains high level of Vitamin E and fatty acids for hydration.It deeply moisturizes hair to help prevent breakage. Skin also benefits from rice bran extract as it hydrates and helps reduce flakes and dryness.

Rosemary is an evergreen shrub related to the mint family. Research shows that rosmarinic acid, one of the components in rosemary extract, has a calming effect on skin. Rosmarinic acid and caffeic acid, another component of rosemary, are antioxidants that help rejuvenate skin.

Safflower oil, also known as Carthamus Tinctorius seed oil, is made by cold pressing safflower seeds, providing an oil full of Vitamin E and essential fatty acids. This nutrient rich oil helps lock in moisture, reduce brittleness and condition hair and skin.

Sage is a spice that can be found in most kitchens, but it's so much more than a flavor in your food. Rich in vitamins and minerals, sage is beneficial to help clarify, nourish and improve overall hair and scalp health. Helps rejuvenate and boost your locks for healthier-looking, shiny hair.

Shea butter is a fat extracted from the seeds of the fruit of the Karite tree.With a natural concentration of vitamins (A,E,F, K) and fatty acids, it's extremely nourishing and moisturizing. It soothes dry skin and adds shine and manageability to hair.

Shea butter is a fat extracted from the seeds of the fruit of the Karite tree.With a natural concentration of vitamins (A,E,F, K) and fatty acids, it's extremely nourishing and moisturizing. It soothes dry skin and adds shine and manageability to hair.

Sodium coco-sulfate is a gentle coconut derived surfactant. Unlike SLS [sodium lauryl sulfate], sodium coco-sulfate is manufactured without removing all the higher molecular weight fatty acids that are in coconut oil. It yields denser and creamier foam that is gentle to skin.

Hydrated skin is healthy skin. Lightweight squalane is a natural antioxidant with numerous skin-friendly benefits- boosts hydration without feeling heavy, absorbs easily, softens and smooths skin...all leading to healthier looking skin.

With vitamins and antioxidants uniquely suited for hydrating skin, sunflower oil is a powerhouse ingredient. Sunflower seed oil is rich in linoleic acid, an essential fatty acid that can help maintain skin’s natural moisture barrier and prevent trans-epidermal water loss...that's a win for your skin!

Derived from the leaves of the melaleuca alternifolia plant native to Australia, tea tree oil is has been used for years as a multi purpose remedy. It soothes irritated skin, can be helpful for acne. In hair products, it promotes strong, healthy hair and scalp.

Vitamin C is a powerhouse ingredient that can help brighten skin tone and reduce the appearance of fine lines and wrinkles. Anti-aging benefits like soothing skin, helping to improve skin's texture, brightening your complexion- all help your skin look it's best!

Vitamin E provides moisture and is easily absorbed by the skin. It's a powerful antioxidant emollient that fights free radicals, hydrates and helps maintain the skin's moisture balance. In some formulations, it can also act as a natural preservative.

Naturally occurring clay is found in soil that developed from the weathering of rocks. Clay is packed with minerals that help detoxify while nourishing your skin. This volcanic clay helps absorb impurites and draw out excess dirt and oil for clearer skin.

Witch hazel is full of tanins and polyphenols gives it astringent qualities that make it the perfect natural toner. Helps cleanse and balance the skin's pH. Soothes, helps reduce the appearance of pores and and can help control oily skin.

Zinc ricinoleate is the zinc salt of ricinoleic acid, a major fatty acid found in castor seed oil from the Ricinus communis plant. It traps and absorbs odor molecules formed when perspiration decomposes, so that they are no longer perceivable to the nose.