SAN FRANCISCO BORN
It all started in a garage over a decade ago
Back in 2007, men’s grooming brands were either too expensive or relied too heavily on chemically driven formulations. Ritch Viola knew there had to be a better way.
Working from a small office in San Francisco’s Hayes Valley, Ritch set out to bring clean, affordable grooming products to a rapidly expanding men’s market. After reaching out to contract manufacturers with expertise in clean formulations, Every Man Jack was born. First in partnership with Target, we launched the brand’s 15 original products formulated with as many naturally derived ingredients as possible.
Then in 2009, Oprah Magazine featured the Every Man Jack shave kit in their immensely popular Favorite Things gift guide. Our world would never be the same. For the next 30 days, the Every Man Jack team packed orders in Ritch’s garage from morning ‘til night. Even the young Viola children got in on the act, loading up shipments on weekends. In fact, the family still hangs the iconic “O” ornament on the Christmas tree each year, remembering that monumental moment for Every Man Jack.
Growing a brand and a market
By 2015, an increasing number of consumers and retailers were seeking out naturally derived alternatives in practically every market category. Not least of which, of course, was men's grooming. Every Man Jack capitalized with a complete brand redesign intended to deliver a new message at the point of purchase. It’s no coincidence that our product line and retail partners experienced explosive growth—from Target, Whole Foods and CVS to a rapidly expanding number of Canadian retailers—culminating with our launch at Walmart.
Today, Ritch continues to lead the company as CEO, heading up product innovation across all categories with an eye on using only clean ingredients. In his time outside the office, Ritch enjoys competing in triathlons, begun initially as a way to relieve the stress of running a startup. That dedication has evolved over the years; Every Man Jack is now the lead sponsor for an elite nationwide men’s triathlon team with over 80 members. Moving beyond triathlons, Every Man Jack recently became the exclusive men's grooming sponsor for all Tough Mudder events in the U.S., with a branded shower experience at the end of each race.