Alex Hackel’s professional career began at 14 years old on the slopes of his home mountain of Sunday River, ME. It’s where he learned to throw effortless dub cork 10s – just one trick in his street-style arsenal that has made him a 2-time medalist at the X Games and a People’s Choice Award winner at Kings & Queens of Corbet’s.

For the past 10 years, Alex has spent much of his time carving up the Nordic and Swiss Alps. He is the co-founder of 1000 Skis, a ski design company that focuses on self-expression, sustainability, and high-performance quality. He is also a star and film producer with the Swedish ski collective The Bunch.

We’re stoked to have Alex as a part of the Every Man Jack Ambassador family. Follow him throughout his world adventures on Instagram and TikTok, and be sure to catch him in upcoming competitions at the X Games and Kings & Queens of Corbet’s.